Directories & Backlit Displays

Available in over 250 U.S. shopping Centers, advertising faces are 68.5"H x 47.5"W (selectively 50"H x 40"W) and are backlit. Units are located at all major entrances throughout the mall as well as key high traffic areas.

Program Benefits

• Positioned at eye level, each display provides excellent site lines for maximum visibility and awareness.
• Comprehensive inventory coverage generates high overall reach and virtually 100% coverage of all mall shoppers.
• Key, high traffic locations ensure repeated exposures to consumers while they shop, increasing overall frequency.
• Backlighting creates drama and enhances the visibility of each ad, improving awareness.
• Highly versatile product for all types of advertisers
  • National- comprehensive audience coverage that develops reach and frequency quickly
  • Regional- highly flexible coverage, both demographically and geographically
  • Local - reaches large number of potential buyers in your trading area quickly and cost effectively

Program Details

• Display Size: 68.5" H x 47.5"W and selectively 50" H x 40"W
• Material: Duratran, laminated paper or styrene
• Production: Extra, supplied by the advertiser or through Clear Channel