A wide range of sizes, shapes and locations are available in most malls. Each presentation can stand alone or be deployed in conjunction with other locations in the mall. En mass, these products literally dominate the mall environment and create extraordinary impact.
Program Benefits
- Unique positioning and presentation of various products, shapes and sizes creates a “wow” factor
- Extensive creative flexibility – by modifying sizes, shapes and locations, marketers can enhance the impact of each image and increase overall program awareness
- Ability to tell a story through multiple creative executions that improve visibility
- An effective program extension from other mall media that enhances intrusiveness and creates a real “buzz” with shoppers
Program Details
- Display Size: varies by location and mall
- Material: Special self adhesive vinyl
- Production: Supplied through Clear Channel Malls