Experiential Marketing

Our Experiential Marketing program is a customized in-field tour that engages consumers at the grass roots level. Marketers interact with consumers by demonstrating their products in an entertaining environment.

Each program is designed to inform, demonstrate, educate and most importantly, qualify potential customers and convert them into buyers.

Each tour travels to where consumers shop, work or play—specifically high traffic retail friendly environments that include Malls, Office Towers, Sports Venues and Transportation Hubs.

A key component of our experiential tour is a sophisticated interactive data collection system. Valuable incentives prompt consumers to visit the display area. Upon arrival, consumers enter profile and lifestyle information via an “opt in” database using touch screen technology. Captured information includes demographics, product ownership, product interest level and predisposition to purchase, along with authorization for the marketer to follow up within a defined time period.

Program Benefits

• A complete turn key event that’s portable, flexible and customized to suit the marketer and the selected venues.
• A comprehensive database the marketer can use to contact and interact with consumers long after the tour has ended
• Proven results; with over 40 successful programs to date, no other tour has our level of experience or effectiveness.