The food court is a major confluence of pedestrian traffic and a unique location in a mall where advertisers can hold a shopper’s attention. Whether it’s Clear Channel’s progressive approach to consumer strategy, utilizing the latest in digital technology or its popular Food Court Blitz, delivering breakthrough communication with multiple touch points and a captive audience is the principal objective.
Food Court Blitz Elements:
- Pole Banners – 4' h x 2' w - posted all over the food court for passers-by and seated patrons to see your advertising message.
- Tri-cards – 12.75" h x 8" w - located on tables for those dining consumers to have the opportunity to read your message up close. Our three-sided displays allow you flexibility with your messaging and attract the eye of the consumer with the tall triangular design.
- T-stand signs – 22" h x 28" w - posted in and around the food court, these free standing signs ensure that whether a customer is just passing by, sitting and eating or getting food to go, this sign is there to remind them of the message dominating the space from all angles. This line of communication with the customer can be more subtle but just as influential in keeping your message at the top of the consumer’s mind.
Digital Art Submission Requirements :
Contact a representative for layout production specs
- Mechanical must be proportional MAC Programs to build mechanical: QuarkXpress 4.0, Illustrator or Photoshop
- Process: 4-Color Digital CMYK
- For a rich black use: C-63%, M-52%, Y-51%, K-100%
- Include both screen & printer fonts (true type fonts (.ttf) are not supported. If using these fonts, convert text to outlines (Illustrator) or rasterize text (Photoshop).
- Photoshop imports: CMYK Tiffs or EPS Resolution: 300-400dpi at 100% of the mechanical size for best results
- Scans should be no less than 300 dpi.
- Include a color printout for matching and a PDF file of the artwork
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