Food Courts offer a unique environment for marketers. The audience is captive and in a receptive frame of mind. Upwards of 45% of all shoppers visit the food court and coupled with an average dwell time of 32 minutes, Food Courts provide a unique opportunity for branding and communication. Clear Channel provides a range of products that generate impact: Table Top advertising, T stands and Banners create memorable impressions that influence purchase decisions.
Program Benefits
- The audience has time to read and absorb a branded message
- The volume and diversity of signage and messaging helps break through the clutter.
- Marketers have extensive flexibility in sizes, shapes and configurations. Bundled together, they create a wow factor that will impact shoppers!
- Ability to reinforce a message through multiple creative executions that work together to drive up awareness
- An effective program extension from other mall media that enhances intrusiveness
The Food Court Environment
- 45% of shoppers who visit a mall make a food court purchase
- Average food court visit is over 30 minutes
Program Details
- Display Size: varies by location and mall
- Material: various materials and formats
- Production: Supplied through Clear Channel
- Logistics: provided by Clear Channel