Specialty

Clear Channel Malls offers a variety of value added options that will improve the impact and awareness of each campaign. Significant advancements in Smart Phone and PDA technology are enabling advertisers to make mall campaigns interactive, measurable and more effective than ever before!

Value added/Special Effects

• Domination - by packaging together multiple mall assets, advertisers can take an ownership position, dominating the mall environment, creating extraordinary impact
• Digital – Clear Channel digital displays provide advertisers with significantly more flexibility and are capable of running full motion video or stills
• Lenticular - This process allows multiple images to be displayed in one ad. Images flip as consumers walk by creating dramatic impact
• Bluetooth – Bluetooth is the global standard for connecting wireless devices. Bluetooth nodes can be set up in the proximity of a mall ad, enabling permission based interaction and downloading of data (music, brochures, wallpaper etc) to occur between the advertiser and the consumer.
• Text Messaging - The pedestrian based nature of Mall advertising and proximity to the point of sale makes it ideal for texting campaigns of all sorts to a wide range of target groups
• Snap Technology - Using Cellular camera phones, consumers can photograph an ad and be linked to the advertiser’s web site or to specific promotional offers or discounts